Wherin I contemplate golf

I'm not much of a golfer, sure I've played a few times, Nor am I a merketing genius. Still, I have to wonder what the folks at Maxfli Golf were thinking when they named and started marketing these golf balls. They sound more like a segway for a viagra commercial:

I can't imagine they're a hot-seller with with the male or female golfing crowd. I can almost hear/see it now: Maxfli, The Long and Soft Noodle. Take a few strokes off ... just play with our balls.